Finding the right signage for your business is extremely important, as it communicates your professionalism and the overall presence of your business. Typically being the first point of impression, your signage must provide a positive impression to your customers at that very moment. Customers are exposed to numerous signs and advertising messages, so choosing the right type is critical.
One way to highlight your business is through the use of illumination. Lighting and signage often go together, and when applied correctly, works extremely well. There are many different types of illumination, but one of the most prestigious looking is backlit, also sometimes less commonly known as halo letterings. Many upmarket establishments, businesses, and corporations use backlit effects for their main signage.
With the invention of LEDs, backlit letterings have become a lot easier than in previous years. LEDs can be very small which then lends it to be installed into fairly small letterings. That said, there’s a limit on how small it can go depending on how small the letterings are.
There are various ways to produce backlit effects. One of the most common applications with backlit lettering is installing LED modules into channel lettering. The LEDs can light up the entire letters to produce a backlit/halo effect, or just have the light shining from the back. Another application is to embed LED strip lighting into a thick piece of opal acrylic, adding a solid face like aluminum and then lighting up. The light will shine out of the acrylic through the sides and produced a halo effect at the back.
If you require backlit signage, one of the best things to do is draw inspiration from your surroundings in Singapore such as upmarket restaurants, high-end retail stores, or specialty shops, where you can typically find such backlit effects being used. One good place to go and draw inspiration from is Marina Bay Sands, where lots of high-end retailers utilize backlit at their shopfront to great effect.
As with other business signage, you’ll need to consider the following if you’ve decided on backlit signage:
While backlit effects will typically work well with letterings and numbers, technical considerations are depending on how complex your logo is. In some instances, backlit effects cannot be done and alternative lighting methods will have to be considered.